Recent FTC actions have made headlines making businesses and consumers alike keep an eye on pet food labels and false advertising.

Sound the alarms! The Federal Trade Commission (FTC) is cracking down on advertisers trying to pull the wool over your eyes with false or unsupported claims about their products. In April of 2023, the FTC sent notices to about 670 companies that market over-the-counter drugs, homeopathic products, dietary supplements, or functional foods (think fortified cereals) – making one thing crystal clear: questionable advertising doesn’t fly.

In this blog, we dig deeper into this recent flare-up of enforcement and why it’s important to consumers. We’ll explain what you can and can’t say as a business - and why we play by the rules in the game of advertising.

Deceptive Advertising: The Importance of Health Claims and the FTC

The first round of these notices went to companies making - or likely to make - health claims about their products. If a company received one of these notices, it doesn’t necessarily mean they participated in deceptive practices or violated any laws, but it does mean the FTC is ensuring everyone knows the rules about health claims. So what are “health claims” anyway…and why do they matter so much?

Let’s say you own a bakery and you make cookies. These cookies have awesome, healthy ingredients - people genuinely love them. You sell out every day, and people are even placing pre-orders. You’re making a lot of money, and it’s excellent!

You now have enough money to invest in packaging to share them with the rest of the country (your aunt in California has already ordered seven boxes). When making the packaging, you use the words “organic cookies”. You know most of the ingredients are organic, so that makes sense. And you like the idea of adding “#1 cookie in the nation” at the top - they will be soon, anyway!

Full stop. We hate to break it to you: those are both big no-nos, according to the FTC. You need documentation to back up these claims. Not to mention, when using the word “organic”, you have to be extra careful. ALL ingredients have to be organic to call them “organic cookies”. The USDA may also get involved with this one!

From a business perspective, there’s also the daunting reality of what the FTC can do to your company if you continue to make false or misleading claims about your products. For example: for repeat offenders, the FTC has won settlements in the millions through legal action as well as imposed lifetime bans in the industry (this specific case happened in the diet pill industry).

At Life’s Abundance, we want to stay in business and provide your family with healthy home essentials and pet products for many years into the future - it’s part of our purpose. So we don’t mess around when it comes to the FTC and their overwhelming authority. Between the fines and bad PR mentioned above, the FTC obviously means business!

As a consumer, it’s important to understand FTC guidelines and how they affect your family’s health and safety.

Why does the FTC get involved with marketing?

Now you know a company can’t just boldly declare their miracle product will cure your stress, improve your heart function, or even give you a good night’s rest. But why does the FTC care so much?

The FTC insists that any claims of curing, mitigating, or treating illnesses like this must meet the rigorous standards of scientific testing. You can forget about cutting corners when it comes to more serious diseases like cancer or heart disease. A violation of this rule can cost you up to $51,000. These significant fines from the FTC are meant to prevent people from taking a new, over-the-counter drug that says it helps cure heart disease - when it doesn’t. As you can imagine, these unfounded health claims can have major life-changing effects.

It should be repeated: if you're going to claim your product's health benefits, you better have solid, scientific proof - not just wishful thinking.

The FTC is serious about keeping advertisers honest. So, dear businesses, take heed! The FTC aims to help consumers trust what they see and hear on the shelves, online, or anywhere product advertisements live.

Following FTC Guidelines

While FTC cases with pet foods or skin care are less high-profile than some of the diet pill fiascoes, the FTC’s guidelines still apply to companies like Life’s Abundance. We know this, and we understand it deeply - so much so that we have a compliance team to research and help us talk about our products without straying from the truth. Everyone should want to stay on the good side of the FTC!

Every bag, pouch, or bottle you receive from us has approved claims on it. For example, some of the ingredients in our skincare products are organic, but not all. Therefore, we only say “made with organic ingredients”, rather than “organic moisturizer”.

There are a couple of reasons for this: (1) This is the truth, and we don’t want to mislead anyone into thinking every ingredient in the product is organic, and 2) we make decisions based on the long-term good of the company and customers. Playing fast and loose with the rules is a surefire way to undermine this goal.

The Do’s of Making Health Claims

With all this info on what you CAN’T say - let’s talk about what we CAN say. Once we pull the curtain back on this, you’ll totally understand.

For a pet owner, it’s important to have pet foods with vitamins and minerals. Maybe you’re unsure why, but you’ve heard it before, and your vet even recommends it. So you go shopping (online has more options, probably!). You find what looks like a reputable company, the ingredient list looks solid, and the product description reads:

“Pet food fortified with vitamins and minerals may contribute to improved nutrient absorption in pets. The presence of these essential nutrients has benefits for your pet’s overall health and well-being.”

Notice that no words imply this food will cure or treat any disease - because that’s probably not true. But also, it’s very general when talking about the overall health benefits to your pet. Plus, we’re willing to bet there’s research to back these claims up in that company’s ever-growing FTC filing system. (Just ask our Compliance Department!)

This is the type of claim the FTC is looking for. It keeps everyone honest, and most importantly, you’re not being misled about what this product can or can’t do. Plus, now you know vitamins and minerals can help improve your pet’s overall health - and that’s a true statement, approved by the FTC.

Our Commitment to Transparency

At Life's Abundance, we believe transparency is key to ensuring you have the best products you can get - for a long time to come. That’s why we ensure we’re up-to-date on all things FDA, FTC, and USDA (we could also insert any other number of the regulators we work with!).

With the FTC's regulations clearly on our radar, we feel super confident in our marketing by providing you with a fluff- and gimmick-free shopping experience. We strive to put in the time and work required to be honest and reliable because your family deserves healthy products - and you deserve to feel confident with what you’re bringing into your home!

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Life’s Abundance Beef Recipe Snack Sticks are protein-packed with a simple ingredient list that helps satisfy your dog’s cravings and supports their digestive health.

Is your dog the king or queen of the house? They have a giant bed of their own (and free reign on yours). They determine when you wake up, when you go to bed, and how many cuddles you get. And we’re willing to bet you feed them food that’s fit for royalty, too!

While breakfast and dinner are super important to keep your pooch healthy and happy, the in-between snacks can’t be overlooked. That's why we're excited to introduce the newest addition to our variety of premium dog treats - Beef Recipe Snack Sticks.

In this blog post, we're zooming in on the role of dog treats in your pet's digestive health, and how these specific treats make a happy gut. Time to treat your four-legged prince or princess (or in some cases, overlord). Either way, long live the dog!

Keep It Simple with Protein and Fiber

First and foremost, let's talk about the ingredients in your dog’s treats. Unfortunately, the market is flooded with dozens of dog treats that just don’t make the cut when it comes to feeding your dog the best.

There’s a lot of “doggie junk food” on the shelves - all you have to do is look at the labels to see what we mean. Popular recipes from other brands include “meat by-products”, “added colors”, and BHA - a known animal carcinogen! No, thank you.

When looking for healthy dog treats, you should make sure they have these two things: protein and fiber. With our Beef Recipe Snack Sticks, you’re in luck - because the #1 ingredient is beef (of course!). But what truly sets these treats apart is their simple ingredient list, including high-quality protein, rosemary, and our unique fiber blend.

Our proprietary blend, called Firmtastic, is made to support your pet's overall health. It includes prebiotics that boost gut health, making it gentle on sensitive stomachs. Not only do these treats have digestive benefits, but they’re also backed by three years of research and testing by fiber experts in animal nutrition.

This synergistic recipe:

• Reduces odor
• Improves overall stool quality
• Supports a healthy immune system
• Complements the other wholesome ingredients in our foods

With no artificial flavors, colors, or preservatives, you can feel confident the treats you’re handing out at snack time are junk-free!

Adding protein to your coffee recipes is a smart way to get more nutrition in your diet and push you through your workouts, without a caffeine crash.

The Digestive Difference in This Beef Stick Recipe

We've all experienced the consequences of a grumbling stomach at the wrong time, and it can happen to your dog, too! So, let's talk about the importance of dog treats in promoting overall digestive health.

Your dog's gastrointestinal tract contains about 70% of its immune system!1 Ultimately, it’s your pet’s front line of defense against pathogens. Can you believe all of that’s in their cute, little tummies?! And, just like us, dogs need a healthy digestive system to absorb nutrients into their bodies.

The added bonus: these ingredients work together with our existing dog food recipes, creating a perfectly balanced system. They’re the building blocks for a well-rounded diet - fit for your furry king (or queen!).

So how did we create a food and treat system that helps dogs do all of the above? We focused on these three things:

1. Probiotics: These guys bring out the best in your dog’s gut. Probiotics are good bacteria and organisms that live in your dog's intestines. They help digest food.
2. Prebiotics: Think of these like a pre-dinner salad for your dog’s tum. They prep the stomach for digestion. They also love hanging out with probiotics. They feed off each other!
3. Fiber: Not enough people talk about fiber for dogs, but it’s an essential nutrient all dogs need. It keeps things moving in the tummy department, which helps reduce the chances of messy pickups.!

Lastly, adding fiber to your dog’s diet will result in better poops - we’re not even joking! We can’t say it enough - fiber is so important. It’s why we made these new beef sticks. Now your dog can chomp on something full of protein plus fiber.

Make Treat Time Healthy

Let's not forget the fun part you’ve been waiting for - giving out the treats! Dogs love the taste and texture of our Beef Recipe Snack Sticks, making them the perfect reward for on-point behavior or just because. Good times and tummy pats ahead.

In conclusion, your pet's digestive health is crucial to their overall well-being, and choosing the right treats can make a big difference. By choosing healthy dog treats with high-quality ingredients that focus on digestive health, you’re taking care of them with the best form of love possible - yummy and nutritious treats! Well, after hugs and kisses, of course.

References: https://www.vet.cornell.edu - The power of probiotics

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Whip up an iced coffee with our Chocolate Plant Protein for a healthy addition to your morning coffee ritual.

Rise and shine! Hit the alarm, shake off the covers and make your way to the kitchen. Reach for your favorite mug and get ready to sip on that “go juice” that’s beloved all over the world - yes, we’re talking about coffee.

We all love our coffee, but an overload of caffeine without substance can do more harm than good. That's why our protein-packed chocolate coffee recipe is the perfect alternative to sugary drinks and keeps you fueled for your day ahead. It's the ultimate pre-workout, or pre- “I have a ton to do today” drink. Plus, it’s much healthier than those syrup-heavy drinks from popular coffee chains do (we won’t name names, but you know who they are).

We understand every coffee lover has their preferred style - from black to milky and sweet. So we've got you covered with two versions, so everyone can enjoy our chocolate protein coffee recipe, any way they like it.

Pull out your shaker or blender, and cheers to a healthier, more delicious cup of joe!

Iced Chocolate Protein Coffee

This is the straight version - no milk, no frills. It’s simple, convenient caffeine with a healthy chocolate boost. Bonus: no added sugar.

Ingredients

• 8 oz cold brew coffee
• 3 tbsp Chocolate Protein Powder
• 1 cup ice

Instructions

1. Pour your coffee into a shaker bottle or blender.
2. Add protein powder.
3. Shake or blend until smooth.
4. Pour over ice and enjoy!

Adding protein to your coffee recipes is a smart way to get more nutrition in your diet and push you through your workouts, without a caffeine crash.

 

Iced Mocha Protein Latte

For the fancier coffee drinkers out there, this version adds milk and espresso for a smooth, frappé with added protein that will combat caffeine-related crashes.

Ingredients

• 2 shots espresso
• 6 oz milk of choice
• 3 tbsp Chocolate Protein Powder
• 1 cup ice

Instructions

1. Pour your milk into a shaker bottle or blender.
2. Add protein powder and espresso.
3. Shake or blend until smooth.
4. Pour over ice and sip away!

Prep note: If you’re looking for an Insta-worthy pic, mix your coffee with the protein first. Then add the ice and pour your milk to create dreamy, creamy clouds - just like we did!

With 15g of protein and 120 calories, our Chocolate Plant Protein is a no-brainer when it comes to getting more nutrition in your diet. Adding it to your coffee will up the ante of high-quality ingredients in your morning routine. That’s because our protein powders are plant-based, non-GMO and made with real coconut oil for a creamy, smooth texture.

So the next time you’re craving that morning buzz, add this protein coffee recipe to your nutrition arsenal and start your day off on the right path, all without stressing your adrenals!

 

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Training your new puppy can be a rewarding experience, and with the right treats, it can even be easy to get them to learn to sit and stay.

Bringing a new puppy home is the start of a new, exciting chapter in your life. Full of tail-wagging, belly rubs, and endless cuddles, this adventure will be sweet and fun. But on certain puppy-filled days, your home may feel like a battle against the odds with chewed-up shoes, messy pee pads, and a whole set of bedding to wash. When do you get to the happy ending of this chapter, where you’ve got a calm, normal dog?!

Needless to say, raising a puppy requires time, effort, and patience (imagine trying to bake a cake with a hyperactive Yorkie at your feet). But fear not, fellow pet parent. From potty training mishaps that'll make you question your choice to adopt, to mealtime fiascos that rival a toddler's picky eating habits - we've got you covered!

In this blog, we're here to provide you with a ‘ruff’ guide on what to expect with a new puppy. Through positive training techniques, the right foods, and lots of love, your puppy can grow into a healthy, well-behaved dog in spite of the occasional chaos. Let’s embrace the puppy madness together!

6 Paw-sitive Training Techniques

Training is a critical aspect of new puppy parenthood, and it's never too early to start (even as early as Day 1!). But be prepared for some trial and error as your pup learns the ropes. Here are six tips that will help you and your pup reach five-star, good boy or girl status - with some new party tricks to boot!

1. Start with the basics. Begin with basic commands like "sit," "stay," "come," and "leave it." These commands will form the foundation of your training and help your puppy learn to follow your lead. Remember, you’re the leader of the pack!
2. Use positive reinforcement. Who doesn’t love a lot of positive attention? Reward your puppy with plenty of treats, praise, and affection for good behavior when they’ve #nailedit. This will help them associate good behavior with positive outcomes.
3. Be consistent. When we say, “Consistency is key,” we mean it. When training your new puppy, use the same words, tone of voice and rewards each time you train them. They’ll get used to it and begin to associate the right words with the right actions in no time.
4. Keep it short and fun. Puppies have short attention spans, so keep training sessions to 10-15 minutes and make them fun. This will help your pup enjoy and look forward to learning.
   Pro Tip: take breaks and have some toys ready for playtime. A tug toy or ball for fetching are great options that allow your dog to burn through all that puppy excitement before it’s time to focus again. Even puppies need to recoup when learning something new - just like that time you decided to take up knitting. Who knew crafting for hours could cause wrist burnout?!
5. Be patient. Puppies take time to learn, so don't get discouraged if they don't get it right away. Stay patient and positive, and they’ll eventually learn what you expect of them.
6. Practice every day. You know it - practice makes perfect! Make training a daily routine, just like your yoga practice or gym schedule. It will help their active and growing brains adapt to new commands, reinforce good behaviors and help your pup learn faster.

Training your puppy is an ongoing process that requires patience, consistency, and plenty of positive reinforcement. Keep it fun and be sure to celebrate your pup's successes along the way.

New puppies need a lot of nutrition and exercise to help support their growing muscles. A diet rich in vitamins, minerals, and fiber is a great place to start them on the right track.

Puppy Food That Nourishes Their Growth

Did you know some puppies continue growing up to 24 months?! And in the first 12 months, they can grow to 80-100% of their full size. Because their little bodies are working so hard to build all those muscles and strong bones in their first year, your wiggly fur ball requires a balanced and nutritious diet to support all their puppy parts and keep them strong.

When considering a diet for your new family member, a great place to begin is our Healthy Start Pack for small or large-breed puppies. Our bundles will get your pint-sized (or gallon-sized!) pooch off on the right paw towards a happy, healthy life.

Everything you need for a new puppy is in these packs! Each kit includes a:

• Bag of puppy food, for small or large breeds: Many of our pet foods, including our Small & Medium Puppy Food, are made with Firmtastic - a proprietary fiber blend that makes their poops easier to pick up and less smelly. This is something you’ll really appreciate since house training is #1 on your New Puppy To-Do List. Our food systems are designed to work together for a holistically formulated diet tailored to your puppy’s specific needs. Bonus: it helps improve their digestion and is easy to transition!
• Wellness Food Supplement: This supplement is the perfect complement to your pup’s daily diet. It’s made from a broad array of probiotics and naturally nutritious ingredients like chicken liver, cranberries, carrots and eggs - real food that helps maintain your new puppy’s overall skin, coat, heart, and immune health.
• Variety of treats: For training time or any time! Pork & Apple Sausages, Tasty Rewards, and Water Buffalo Bully Sticks are made from wholesome proteins with crave-able flavors that will have your puppy doing the happy dance every time you open the pouch.
• Specialty pet care products: Treat your pup to a little pampering to help ease the transition to their new environment with our Ear Care Formula, Revitalizing Shampoo, and aromatherapy Bath Fresh Mist. There’s nothing like that new puppy smell!

Ultimately, you’ll want to consult with your vet to determine the right plan for your pup's breed, size, and age. But as a new parent, you should stick to a regular feeding schedule and measure out portions to avoid overfeeding. (Keep in mind: our serving portions are a little different because our foods are more nutrient dense.)

Puppy Behaviors: The Good, The Bad, and The Paw-some

Puppies are known for their playful and curious nature. It’s what we love about them most! But they can show some less desirable behaviors that will make you want to pull your hair out some days.

Here are some things you can expect and how to encourage better behaviors:

• Chewing: Puppies explore the world with their mouths. just like toddlers but without the diapers. So be ready for them to chew on anything they can sink their teeth into, including your favorite bag or furniture. Provide appropriate chew toys and redirect their focus to discourage chewing on forbidden items and save yourself from having to buy a new pair of leather shoes.
• Housetraining: Accidents are bound to happen during the housetraining process - remember they’re trying to adjust to this new experience too. This is where that patience and consistency thing comes in again. Try establishing a simple routine where you take your pup outside frequently and reward them for going in the right place.
• Socialization: Early socialization is crucial for your pup's development. Regularly introduce them to new people, pets, and environments to help them become well-adjusted and confident dogs. Puppy socialization classes can be fun and beneficial - think of it like a garden party for dogs!
• Sleepless nights: If you have children, this one is no stranger to you. The same can be said for being a new pet parent. Prepare for interrupted sleep during the first few weeks. Puppies need time to adjust to their new surroundings and may cry or whine at night (we know, the howls are so painful). If this occurs, of course, go ahead and comfort your pup, but also establish a bedtime routine to help them settle in and sleep through the night without issue.
• Unconditional love: In spite of the challenges, the love and bond you will form with your new puppy are unmatched. The joy, laughter, and unconditional love they bring into your life will make it all worthwhile!

Paws for Laughter

From adorable zoomies to the constant curiosity about everyday objects, puppies can be a source of endless entertainment. Will they ever get tired of chasing squirrels? (From our experience, that’s a “no” - and we like it that way!) You might find yourself in a puppy-proofing frenzy to keep your puppy safe, or chasing after your pup as they gleefully play keep-away with your socks. But these precious moments will create lasting memories.

Above all, remember to be patient, consistent, and positive in your training approach while providing a nourishing, balanced diet - and be prepared for both good and bad behaviors. Embrace the funny moments, and cherish the unconditional love and companionship that your new fur baby will bring into your life.

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Mother’s Day is a special holiday that celebrates the strong, beautiful ladies in our lives.

As Mother’s Day approaches (yeah, we know…time flies), finding the perfect gift for an environmentally-conscious mom can feel like a daunting task with the number of online retailers out there. We've all been there: a last-minute Google search brings up hundreds of ideas and picking just one can be overwhelming, easy to put off, and oops - you missed the shipping window!

Now you’re hurriedly searching for some generic gift from the corner store that doesn't really capture your unique gift-giving style.You know the feeling when your recipient gives you a polite "Thank you", but you can see the disappointment on their face as they open yet another bamboo toothbrush. The good news is, if you’re reading this, you can avoid this scenario.

So, grab your favorite mug of coffee, tea, or wine (no judgment here), and explore some thoughtful, eco-friendly gifts that will please any Mother Earth-loving mother - with time to spare!

Why Does Being Eco-Friendly Matter?

Before we get into the gift-giving, let's talk about a couple of reasons why being eco-friendly is the bee's knees. First off, reducing waste is an intregral part of taking care of the Earth. It's like Marie Kondo-ing the planet - say bye-bye to excessive packaging and unwanted ingredients, and hello to minimalist products that spark joy for Mother Earth.

Plus, many eco-friendly Mother’s Day gifts are made from natural, organic, or non-toxic materials, which are better for the health and well-being of both the recipient of your gift and the environment. For example, choosing clean, natural skincare products reduces exposure to harmful chemicals and promotes a healthier lifestyle for all the mommas out there.

So, let’s get eco-fabulous together! It's time to show the world that every gift-giving season is an opportunity to make our planet green and gorgeous and inspire others to follow suit.

Give the gift of radiant skin with an eco-friendly skincare kit that includes all the essentials.

3 Eco-Friendly Gifts Ideas for Mother’s Day

Below are gift ideas that will please any woman in your life with an added nod to sustainability:

• Spring flower bulbs: There are a whole bunch of gorgeous bulbs that can bloom during spring and summer, and they're perfect for adding a pop of color to anyone’s yard. Plus, they're like a little invitation to all the fluttering butterflies and charming hummingbirds to come join the party! You can arrange some of these bulbs in a cute basket for a lovely gift that your loved one will absolutely adore. How delightful does that sound?
  
  
• Skincare kits: Every woman deserves healthier, more radiant skin. So indulge your favorite momma with the gift of healthier, more radiant skin with our all natural skincare kit. The kit includes our Facial Moisturizer, made with organic botanicals, so you can be confident that she’ll have a clean and effective skincare routine - powered by nature.
  
  A good facial moisturizer utilizes the power of plants to provide natural hydration, leaving the skin soft and smooth. There’s a bonus! Our skincare kit includes all the essentials: a cleanser, facial moisturizer, serum, and an all-over body lotion. So your lucky lady will have everything she needs for a simple skincare routine to be ready to slay the day!
  
  
• Bamboo cooking utensils: If the woman you have in mind is a culinary queen, make her day and help her create a zero waste kitchen with bamboo cooking utensils. Plastic can sneak harmful chemicals into your food, so bamboo is a fantastic alternative to the more common plastic or rubber spatulas that tend to degrade over time. They’re not just practical, they’re strong and sturdy too - so she can keep flippin’, stirrin’ and servin’ with confidence. Best of all, they’re biodegradable (meaning they’ll break down naturally over time).
  
  

Show the Ladies Some Love!

Whether you choose one of the gift ideas above or buy a handpicked bouquet of flowers, knowing your purchase is also eco-friendly and aligned with a sustainable mindset will bring you a sense of satisfaction in making a positive impact on the planet. Your loved one will feel truly special and appreciated, knowing that you took the time to choose a gift that comes from the heart.

When you gift your mom or the mother-like figure in your life with a gift that also respects Mother Earth, you’re saying, “I care about you - and the planet.” And it doesn’t get better than that!

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Our partnership with TREES helps break the cycle of hunger, poverty, and environmental destruction.

Hello, fellow Earth lovers! At Life's Abundance, we're all about making a positive impact on the environment, because let's be honest - Mother Earth needs a little extra love these days. And we're not just talking about double-tapping posts and commenting with emojis. That's why we partner with Trees for the Future to actually plant trees and promote sustainability like it's our job (well, it kind of is!).

But hey, we're not just planting trees and calling it a day - we're getting down and dirty (in the most eco-friendly way possible, of course) to actively contribute to reforestation efforts and promote sustainable practices. Dig in - we're spilling the tea on why we've teamed up with Trees for the Future to plant a greener tomorrow.

What is Trees for the Future (TREES)?

Trees for the Future is an ambitious, well-established non-profit organization all about improving the lives of farmers and restoring degraded lands through agroforestry, which combines farming and forestry to create a sustainable ecosystems.

Since 1989, they've planted over 220 million trees, making a positive impact on thousands of farmers in Sub-Saharan Africa, Latin America, and Southeast Asia. That same year, Exxon Valdez spilled tons of oil into the Pacific Ocean, so their actions came just in time. Trees for the Future is kind of like a fairy godmother for farming - making dreams come tree!

Trees for the Future has an innovative approach that combines:

• Tree planting with agricultural training
• Helping farmers revitalize their lands
• Improving locals' nutrition
• Generatining sustainable income

All of these actions over a long period of time have made Trees for the Future a beacon of hope for both farmers and the environment.

Through Trees for the Future, Life's Abundance supports farmers in Senegal to give farmers a chance to learn a new trade, while helping the environment.

Why Life's Abundance Partners with Trees for the Future

Life's Abundance shares a common vision with Trees for the Future: creating a more sustainable future for our planet. As a company that values environmental responsibility, we're committed to minimizing our own ecological footprint in all aspects of our business operations. So what if we sing to our plants? It's not hurting anybody!

When you support Trees for the Future, you're purposefully contributing to reforestation, which has benefits in three major areas for the environment:

1. Environmental Benefits of Reforestation
   Reforestation is a powerful tool in the fight against climate change. You know what's cooler than being cool? Trees! Yes, our leafy friends aren't only good for providing shade on a hot day, they're also nature's superheroes in the fight against climate change as they absorb and store carbon dioxide from the atmosphere. And let's not forget about endangered species - trees are like the ultimate Airbnb Superhosts, providing prime habitat for those cute critters in need of a home. Reforestation and planting trees also helps:
   • Restore degraded lands
   • Prevent soil erosion
   • Improve water quality
   When you purchase from Life's Abundance, you're basically joining forces with the Avengers of the eco-world! Because every time you buy one of our skincare products, we plant a tree to help protect biodiversity and our future on this planet.
   
   
2. Social Benefits of Reforestation
   Trees for the Future's agroforestry approach doesn't just benefit the environment, it also has significant social impacts (real ones that you won't see on social media). Through our partnership, we're contributing to:
   • Alleviating poverty
   • Empowering farmers
   • Providing food security
   • Creating stable livelihoods for farmers and their families
   Agroforesty ultimately fosters a sense of community as neighbors come together to plant trees, share knowledge, and celebrate the joy of nurturing the land. It's a lot like summer camp as a kid, but with a lot more dirt and elbow grease. And the payoff is a stronger society, wherever these trees are being planted.
   
   
3. Economic Benefits of Reforestation
   "Reforestation" isn't just some hippie mission (we don't take that lightly!) - it's a win-win for everybody, including the economy. Trees provide valuable resources like timber, fruits, and nuts, which can be used for food, fuel, and bringing more moolah into the hands of farmers. But that's not all - reforestation creates jobs, which means more people have a purpose and the finances to back it up. It's like planting seeds of economic prosperity that grow into money trees (not just the regular kind).

Looking Ahead to Our Future - With More Trees!

In a nutshell, our partnership with Trees for the Future reflects our commitment to sustainability and environmental stewardship. By supporting Trees for the Future, we're taking meaningful action towards a greener future. And when you donate or by stock up on our clean skincare, you can also positively affect climate change, protect biodiversity and promote sustainable economic development. Sounds pretty great, right?

So jump on the reforestation train, folks! It's good for the environment, good for society, and heck, it's even good for our wallets. Who knew trees could have such a widespread, positive impact? As a consumer, donate and join us in making a positive impact by supporting companies that prioritize environmental responsibility. Let's work together to create a better tomorrow!

 

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When shopping for pet food, comparing labels can be tempting. But recent FDA recalls are showing that there’s more to pet food than just the label.

It’s not easy being an educated consumer these days, given the huge variety of products out there. Naturally, you want to educate yourself before feeling confident about the ones you’ll bring into your home and entrust your family to. So it makes perfect sense that consumers look to measures right in front of them, printed in black and white on a label, to try to make an educated decision.

But - it’s time to change the thinking on product comparisons.

The Latest on Recent FDA Violations and Pet Food

You’ve heard it from us before: building trust with a company goes beyond reading labels and making side-by-side comparisons; it's about recognizing that a product's true value goes beyond its ingredient list.

Recent reporting of FDA violations demonstrates products, pet food in this case, don’t even have to be in the same category to make a comparison more revealing than a label line-up.

Earlier this year, a raw pet food company was cited by the FDA for violations including pathogen contamination. You’d be right to say that’s not unusual - raw foods are always in the news for contamination - but here’s where ingredient lists as a valid comparison get tossed out, because a company’s actions speak louder than their labels: One of the companies showed positive tests for pathogens in 49 products during August 2021 and August 2022, with a recall in July 2022.

The Wrong Way to Address an FDA Violation

So what did the company in question do to correct this and keep customers safe? Reportedly, nothing.

Read that again - a pet food company tested for pathogens, the tests were repeatedly positive for Listeria monocytogenes or Salmonella spp., and they continued production without fixing the problem.

The company was aware its safety program didn't work, but it failed to recognize this as a threat to customer safety and didn't adequately address it. This resulted in at least one contaminated batch being sold, which later tested positive by the FDA and triggered a recall.

How’d it get to that point? The FDA uncovered the company’s documentation, which proved the step they used to prevent these pathogens wasn’t effective. Even after the 2022 recall and reporting “corrective measures”, pathogens were still turning up in the company’s products, according to the FDA warning.

Does that shift your perception of just focusing on what you can read on a label?

Our take is that the emphasis on pet food labels alone isn’t enough, and this recent report drives that home. While this company seemed to have healthy ingredients, their behind-the-scenes actions and emergency response was simply inadequate, resulting in the compromised health and safety of their customers.

Staying informed as a pet parent requires more than reading labels. You also need to understand the recall practices and processes each company uses to keep your pets healthy.

Ensure Your Pet’s Health and Safety with Life’s Abundance

Making products that are safe and effective is Hard, with a capital H. It’s expensive and can span years in development, so it takes commitment, rigor and energy. There are plenty of shortcuts that can be taken at every step, and it’s easy to see how a company motivated by profit can be tempted in this direction.

At Life’s Abundance, when it comes to helping pet parents understand what they’re getting in every bag of food and treats, we do things differently. Our decisions are purpose-driven. Because our employee-owners are not only invested in the future of our products and the company, but also the health and happiness of your family, you get an unmatched level of transparency of what’s going into our products.

As a Certified Evergreen company, we plan for the future (100+ years out!) and this commitment to long-term goals includes the highest standards for safety and quality - not just making a quick buck. Our recall system is quick, efficient, and effective. While we haven’t had to use it before, and hope to never put it into action, safety is our #1 priority. That’s why we have this backup in place.

In the end, when you receive a package from us, you’re getting an unmatched product. And while our labels show this, we take extra steps to ensure your pet’s safety. Knowing who your pet's food comes from is so important - almost as important as giving your pet the extra love and attention they deserve every day!

References:
Two pet food companies warned after Salmonella and Listeria found in finished products

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Spring cleaning applies to your pets too! With an eco-friendly pet shampoo, get your furry friends fresh and clean after their playtime outside.

Welcoming the warmer months doesn’t just mean “out with the old and in with the new” spring cleaning - it also means sprucing up your pet! Since April showers bring May flowers, your family is spending more time outside, and all the lovely things about being outdoors are likely making their way indoors. We’re talking about dirt, mud, and leaves - the enemies of a clean home.

Don’t get us wrong. It’s cute to watch your pets having fun outside, and then post it to Instagram, but when muddy paw prints are everywhere, the cuteness ends there. Even cats who normally pride themselves on staying clean can make a mess of your bed, couch, or countertops after being outside.

We know you can’t stop spring storms from happening, and your pets definitely benefit from exercise and playtime outside. However, you can help your pets keep fresh with some simple spring grooming using an eco-friendly pet shampoo at home.

To get that groomer-level of clean and keep your pet’s fur soft and shiny, we’re sharing tips to revitalize their coat and freshen things up - all from the comfort of your own home.

Choose the Right Pet Shampoo for Grooming

So you’ve decided to take some time out of your day to give your pup or kitty a quality wash, which may include other activities like brushing and trimming nails. Before you start, first things first: don’t stress. Animals pick up on that and can react negatively to the whole process if you’re feeling anxious about it.

You don’t need to set up an elaborate home spa for your pets (but you can if you want to make it special for your furry king or queen). But your dog or cat doesn’t need a bunch of fancy pet products to get clean after a romp in the yard. You can get creative at home, too. Invest in some fancy sponges or scented oils to make the whole process more fun and still get great results.

Next, choose the right kind of pet shampoo. Stay away from pet shampoos filled with questionable chemicals since these might irritate your pets’ skin. Also, some of these shampoos mask odors rather than eliminate them.

Instead, go with an eco-friendly pet shampoo made with real ingredients, like coconut oil and rosemary. Botanical-based pet shampoos naturally neutralize odors. They’re also the safest way to remove dirt and other debris from your pets’ coats.

Using this kind of pet shampoo gives your pets a silky, healthy coat, no matter how dirty they get. And with nature-inspired products, you can rest assured that it’s not causing harm to your sweet, furry friend - or the planet for that matter.

Use an eco-friendly pet shampoo with botanical infusions of organic rosemary and sage to soothe your cat’s skin with a gentle, aromatic experience.

How to Clean Your Pets with an Eco-Friendly Pet Shampoo

Using eco-friendly pet shampoos is easy. Get your bath area ready with all of your supplies nearby. Soak your pet’s coat with a sprayer. If you don’t have a sprayer, use a pitcher to pour water over your pet. Then apply the shampoo and gently massage it into their coat, ensuring you’re getting the foam down onto their skin. Remember: be gentle and make sure you don’t get any shampoo near their eyes.

Next, rinse your pet really well so there’s no residue left behind. Have big towels handy to wipe down your pets after their bath and keep them warm. Once their fur dries, their coat should look and smell its best - and now they’re ready for some snuggle time on the couch!

Keep Your Pets Fresh and Clean Every Season

Overbathing (more than two times a month) can dry out your pet’s skin. So how can you keep their coats in tip-top shape in between baths? Try using a conditioning spray mist made with natural ingredients. A convenient pet spray like this is great for freshening up anytime - after playing outside, during brushing sessions, or whenever you need added softness and a fragrant boost. With this eco-friendly pet spray, you can keep ‘em clean without having to hit the tub every day.

In the end, any season is the right season to make sure your dog or cat gets the best care. And with an eco-friendly pet shampoo or conditioning spray mist, you’ll have the keys to an inviting, happy, and fresh-smelling home year ‘round.

 

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What You Should Know About Grains In Pet Food

Living with a gassy pet can be annoying, but a fiber-rich diet can help alleviate the symptoms of repeated gassy outbursts.

Let's face it - there's nothing worse than being stuck in a room with a constantly gassy dog or cat. Those noxious odors and a symphony of unpleasant sounds are enough to make even the strongest among us wilt like a daisy.

But fear not! You can reclaim your home from and get back to living your best-smelling life. You’ll feel confident inviting your friends over for game night, once you know what causes gas in pets and how to resolve it. You’ll never have to worry about your pet clearing out the room ever again.

We're here to support you in the fight against pet poots with some tips and tricks to curb gas in pets. So, grab your air freshener and let's dive in!

Causes for Gas in Dogs or Cats

Just like you, cats and dogs passing gas is a normal biological process. But their toots are 1,000 times harder to tolerate because cats and dogs don’t really care if it’s socially acceptable. They’ll let it fly whenever the feeling is right, regardless of who is visiting or where their stinky bombs land.

So what causes your cat or dog to have gas? Two common culprits for gas in pets are (1) guzzling down large meals too fast or (2) a sudden change in diet - both result in poor digestion.

When your cat or dog eats too quickly, they swallow extra air with their food. And if it isn’t burped out, the gas will find an exit path on the other end. Gas always finds a way out! Also, without proper transitioning from one food to another, the bacteria in your pet’s stomach will have a harder time adjusting to a new diet.

While these are more benign causes for gas in dogs and cats, sudden or repeated episodes of flatulence may indicate something is out of whack with your furry friend. You can avoid this from the start by adding a premium, fiber-rich cat food or dog food to your pet’s diet.

Other causes of gas in pets include:

• Irritable bowel disease (IBD)
• Irritable bowel syndrome (IBS)
• Parasitic infection
• Food allergies
• Inadequate production of digestive enzymes

If you know your pet eats at a normal pace and you haven’t made any recent changes to their diet, it’s wise to ring up your vet for a checkup. A professional doc will know if there’s a more serious, underlying condition that’s causing those gaseous releases in your home.

 

Life’s Abundance dog foods are made with a proprietary fiber blend that helps improve digestion and overall wellbeing.

Tips for Dealing with Gas in Pets

Even if your pet suffers from one of the ailments above, there are some proactive things you can do as a caring pet parent to clear up these smelly issues that plague your pet - and ultimately your nose! Below are our professional tips for putting an end to these airborne attacks:

1. The first place to start is their diet. Poorly cooked and highly processed foods cause more hydrogen sulfide in the digestive system (the gas that smells like rotten eggs). Feeding your cat or dog a premium diet featuring optimally balanced amounts of fiber will make a world of difference when it comes to reducing the production of hydrogen sulfide. A high-quality food also has nutrients which are easy-to-digest and absorb, and helps overall digestion.
2. Try feeding several smaller meals, split between morning, afternoon and evening, rather than just one large meal. Little bites will help your pet adjust to a new food and also give their tummy time to digest properly.
3. Avoid feeding foods that contain beans, milk and cheese, and canned foods containing carrageenan, a substance used to add texture to processed foods. This means table scraps! We know Fido loves a little bite of whatever you’re having, but if your pet is suffering from digestive problems, it’s best to keep the pizza and tacos to yourself.
4. Slow your pet’s roll with a slow-feeder bowl. This popular solution puts a speed bump in your pet’s hungry chomps and regulates their pace of eating.
5. Get outside and exercise more. A sedentary lifestyle increases the production of gasses and keeps gas stuck. Gas will naturally move out with some daily activity - and a nice walk is good for you, too! Plus, if your pet is going to pass gas, it’s better to do it in the open air. #fartiquette

If none of these help the problem, it’s time to consult with your vet. This is especially true if the problem is accompanied by diarrhea, vomiting or weight loss. Your vet has seen and smelled it all, and their experience will help your pet be happy and gas-free once again!

Fiber-Rich, Premium Pet Food Helps Deal with Gas in Pets

If there’s one thing that unites all pet owners, it’s poop. It’s unavoidable. That’s why we created Firmtastic - to make those daily bathroom breaks easier on your pet’s digestive system, and more tolerable for you. Our proprietary prebiotic and fiber blend in our dog foods and cat foods provides natural, fiber-rich ingredients to help your pet develop an overall healthier gut, resulting in better health you can see - right down to their poop.

The bottom line (no pun intended!) is when it comes to reducing gaseous pet odors and reclaiming your house as your own, there are a few minor changes you can make towards victory. From adding fiber-filled pet food to implementing a slow feeder bowl, you can breathe a sigh of relief knowing that gaseous outbursts are a thing of the past. 

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Grain free waffles made with Life’s Abundance Vanilla Plant Protein are a great way to start the day with more protein and vanilla flavor.

They say breakfast is the most important meal of the day. While hearty dinner lovers might disagree, one thing’s for sure: with this grain free waffle recipe, your mornings will feel more important while you savor these crave-worthy waffles.

This 4-step recipe uses our newer, smoother Vanilla Plant Protein to make fluffy, protein-packed waffles (each one weighs in around 23 grams of protein per waffle!). And there’s a bonus: they come together fast in a blender and freeze well, too. So you can toss ‘em in the toaster for a quick, hot breakfast that’s healthy and satisfying, without the grains.

Inspired by Dr. Mark Hyman’s grain free waffle recipe, you know these waffles are clean, lean and made to complement a wholesome lifestyle.

Top them off with your favorite nut or seed butter and fresh berries. Or make them a little fancy with a dollop of whipped coconut cream and a sprinkle of cacao powder. Are you hungry yet?

Note: this recipe makes two large Belgian-style waffles.

Ingredients

• 4 large eggs
• 1 scoop Life’s Abundance Vanilla Plant Protein
• 1/4 cup coconut flour*
• 1/4 cup maple syrup
• 1/4 cup almond butter
• 1/4 cup of your favorite berries
• 1 Ttbsp. chia seeds
• 1 tsp. baking powder
• 1/8 tsp. fine sea salt

Instructions

1. Preheat the waffle iron to medium or your preferred setting.
2. Place all ingredients in a high-speed blender or food processor. Blend until smooth (about 30 to 60 seconds).
3. Pour a 1/2 cup of batter into the middle of the waffle iron and cook for about two minutes or until the waffles are fully cooked and slightly browned
4. Serve with your favorite toppings.

*Coconut flour gives these waffles more texture and structure, but the recipe works without it if you don’t have it on hand.

Life’s Abundance Vanilla Plant Protein is non-GMO and vegan, made for delicious smoothies or your favorite baked goods.

Our plant-based, vegan protein powder is a nutrient-rich blend of clean, high-quality proteins including pea, chia, pumpkin, hemp and quinoa. Now with an even smoother, creamier texture, our Vanilla Plant Protein adds a big protein punch to your favorite baked goods. Try it in oatmeal, cakes, or muffins to make any recipe more nutrient dense and wherever you want to add more vanilla flavor.

 

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