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A whole new generation has rediscovered the principle of "eating clean." Find out why people are so committed to this mindset, which is much more a philosophy than a fad diet.

Have you ever really thought about what it means to eat? For instance, when you ingest something, is it truly in your body?

Most consumers know that the majority of cleaning products on the market can be toxic for companion animals. Compared to previous generations, we worry a lot more about “sensitivity”, “allergies” and “toxicity”. Shockingly, Americans use at least 62,000 chemicals that haven’t been adequately studied for safety, much less even tested by the EPA![1]