Same quality. Same recipes. Same standards — just a little more about what's driving costs.
Starting June 1, 2026, prices across the Life's Abundance product lineup will adjust by approximately 4%.
Why prices are adjusting
The cost of moving finished product — from where it's made to the warehouses, and from the warehouses to homes — has climbed steadily over the past several months. Fuel and freight have become significantly more expensive, with no clear sign of easing.
Life's Abundance absorbed those rising costs for as long as it was reasonable to do so. A modest price adjustment is the most transparent way forward.
It's worth being specific about what this adjustment reflects. This change is tied entirely to fuel and freight — the logistics of getting products where they need to go. It is not a reflection of ingredient or product costs, which remain stable thanks to long-standing supply agreements.
Looking ahead
It's natural to hope that as fuel prices ease, product prices will follow. Current data tells a different story.
According to the U.S. Energy Information Administration — the federal agency that forecasts fuel and diesel prices — current guidance projects elevated gasoline and diesel prices through the end of 2026 and through all of 2027. Earlier projections that pointed to easing prices have been revised upward several times this year. Commercial freight rates are tied to diesel specifically, and diesel projections have moved up most sharply.
The same kind of unpredictability holds for other cost variables — ingredient markets, packaging, and supply contracts as they come up for renewal. None of those costs are driving today's adjustment, but all of them move on their own timelines, not always in predictable directions.
What won't change is the approach. Pricing decisions are weighed against the full picture, and what's inside every product is protected — every time.
What isn't changing: the products themselves
This is the part worth saying plainly.
The recipes aren't changing. The ingredients aren't changing. The package sizes aren't changing. The testing standards aren't changing.
There are easier paths a company can take when costs rise — quietly swapping in cheaper ingredients, trimming package sizes, adjusting formulas in ways most customers wouldn't notice. Life's Abundance has never operated that way, and it isn't starting now.
For 27 years, through pandemics, recessions, and every kind of market pressure in between, the standard has held. The products you and your pet already love are the same as they've always been.
A new layer of transparency, coming later this year
Pricing isn't the only update on the horizon. Later in 2026, Life's Abundance is rolling out Certificates of Confidence — batch-by-batch reports that will show real test results for Salmonella, Listeria, E. coli, and key nutrient levels.
The testing itself isn't new. Showing the results to customers is.
More details on Certificates of Confidence will be shared as the rollout approaches.
The bottom line
Beginning June 1, prices will be approximately 4% higher across the product lineup. Quality, ingredients, and standards remain exactly where they are — and exactly where customers expect them to be.